SugarBox has strengthened its leadership team with five new appointments, including a new Business Head, Growth Head, Brand Head, Head – App Partnerships and Network Rollout Head.

Ashish Kulshresth has joined SugarBox Networks as Business Head. He brings with him over 20 years of strategic experience in Strategic Alliances, Sales & Marketing across EdTech, E-commerce, Telecom & Media. Most recently, Kulshresth was the VP – Partnerships & Online Growth at WhiteHat Jr. At SugarBox, AK will take up P&L responsibility and oversee the Network expansion, as well as the Revenue functions.

Ishan Choudhury has been appointed as the new Growth Head. With 14 years of experience across diverse strategy roles, including co-founding a hyperlocal services venture, he brings a balance of start-up exposure and key insights from running micro-ventures in large enterprises like Jio. Choudhury joins SugarBox from Weddingz, where he worked as the Director of Customer Strategy. He will be responsible for driving Strategic initiatives & customer traction for the company.

Rupsa Sinha has joined as the Brand Head. With 12 years of experience across consumer brands like ICICI and Thomas Cook, Sinha’s undertook the unique challenge of creating a category defining brand – aLL from scratch, prior to SugarBox. She will be primarily responsible for building the SugarBox brand and creating awareness for the unique value proposition & disruption that the company creates.

Ashish Rana has joined SugarBox as the Head of App Partnerships. He has more than 15 years of experience, primarily across Media & consumer businesses. Rana will be responsible for evangelism of SugarBox across digital industries with a key focus on OTT, E-commerce, FinTech, EdTech, Mobility & FoodTech.

Vishwanath Kulkarni has been appointed as the Head of Network Rollout. He comes with over 15 years of experience in the IT & Telecom domain, having been instrumental in the rollout of 2G, 3G and 4G networks for a telco in UAE and Reliance Communications. At SugarBox, Kulkarni will own the network rollout and network maintenance function enabling the company to scale operations rapidly.

Commenting on the appointments, SugarBox Co-founder and CEO, Rohit Paranjpe, said, “We welcome AK, Ishan, Rupsa, Ashish & VK to the team and I’m grateful for the rich & diverse experience they bring to the company. We are at a very interesting juncture in our journey and their arrival brings fresh energy, expertise and perspective that will be pivotal in our rapid scale-up aspirations. We have an exciting couple of years ahead of us as we kick-start our association with the Indian Railways and these key appointments will play a vital role in shaping our future.”